iCAUR Is Here to Change the Way You Move, Explore and Experience the Road. Born to Play

Some cars are built to get you from one destination to another. Others are built to make the journey itself worth taking. iCAUR belongs to the latter. Born from a vision that brings timeless SUV design into a new era of intelligent electric mobility, iCAUR is created for those who see driving as more than a commute. It is about individuality, exploration and the freedom to enjoy every road. Its philosophy is captured in three simple words: Born to Play.

Combining bold, boxy design with intelligent technology and electrified mobility, iCAUR brings a fresh perspective to the modern SUV. It is a brand that embraces character over convention, creating vehicles that are as expressive as the people behind the wheel.

Now, that spirit is arriving in Pakistan with two distinctive models, each created for a different way of living: the iCAUR V23 and V27.

The V23 is iCAUR’s expression of urban freedom. Its compact proportions, bold boxy design and intelligent electric mobility make it perfectly at home in the city, while its distinctive character ensures it never blends into the background. Built for a generation that wants more from everyday mobility, the V23 makes every city drive an opportunity to express yourself.

The V27 takes that freedom beyond the city limits. Designed for those with an appetite for adventure, it combines a commanding SUV presence with intelligent range-extended electric technology to deliver the confidence to explore further. Whether chasing a weekend escape or taking the road less travelled, the V27 is made for those who see every journey as an adventure waiting to happen.

Bringing iCAUR to Pakistan is NexGen Auto, the automotive venture of the Nishat Group, one of Pakistan’s most established and diversified business groups. Built on a legacy of trust, excellence and long-term investment, Nishat Group has played a significant role in shaping industries and creating businesses that continue to contribute to Pakistan’s economic landscape.

With NexGen Auto, that legacy enters a new chapter in mobility, driven by a vision to bring globally relevant automotive innovation and new-energy technologies to Pakistani consumers. The venture combines the strength and credibility of the Nishat Group with a forward-looking approach to automotive retail, technology and customer experience.

The arrival of iCAUR marks another step in that vision. With its distinctive design, intelligent mobility and spirit of adventure, iCAUR brings something different to Pakistan’s roads, a brand created for those who want their vehicles to reflect how they choose to live, move and explore.

iCAUR has arrived. Born to Play.